AV Communications

Career Ready Kansas

The A/V pathway focus on creating, producing, and operating digital production used to communicate to various audiences. As skills progress, students assume more responsibility in producing media for the schools that use multimedia to broadcast information, such as upcoming events, school highlights and other messages to students.

This pathway will prepare students to enter the workforce ready to participate as leaders in a broad range of careers and further their education.

The classes for this pathway are below. They are designed to build on each other and should be taken in the order specified.

Computer Applications 10004

Grade 8-9 Year Required
In Computer Applications courses, students acquire knowledge of and experience in the proper and efficient use of previously written software packages. These courses explore a wide range of applications, including (but not limited to) word-processing, spreadsheet, graphics, and database programs, and they may also cover the use of electronic mail and desktop publishing.

Business Essentials 12050

Grade 9 Elective Semester

This is a core course designed to give students an overview of the business, marketing and finance career cluster occupations. Students will develop an understanding of how academic skills in mathematics, economics, and written and oral communications are integral components of success in these occupations. Students will examine current events to determine their impact on business and industry and legal and ethical behavior, acquire knowledge of safe and secure environmental controls to enhance productivity, determine how resources should be managed to achieve company goals, and identify employability and personal skills needed to obtain a career and be successful in the workplace. As students learn about different types of business ownership, they will interpret industry laws and regulations to ensure compliance, identify principles of business management, and analyze business practices to determine ethics and social responsibilities.

21st Century Journalism 30100
Grade Level: 9-12 Elective Semester
21st Century Journalism promotes the development of the skill set needed today and in the future. Topics include an exploration of the role media and the communications industry has in society, the development of the technical skills related to journalistic writing and interviewing, as well as understand the ethical and legal issues related to the field.

Marketing 12152

Grade Level: 10-12 Elective Semester

Marketing Comprehensive courses focus on the wide range of factors that influence the flow of goods and services from the producer to the consumer. Topics may include (but are not limited to) market research, the purchasing process, distribution systems, warehouse and inventory control, salesmanship, sales promotions, shoplifting and theft control, business management, and entrepreneurship. Human relations, computers, and economics are often covered as well.

Digital Media Technology 30104

Grade Level: 9-12 Elective Semester

Digital Media Technology teaches the technical skills needed to work with electronic media. Topics include exploring the use of digital imaging and video today and in the future, a study of the relationship of work flow to project planning and completion and the software, equipment and tools used in the industry.

Photo Imaging 30105

Grade 9-12 Elective Semester

Photo Imaging teaches the technical skills need to produce quality images for use in a variety of applications. Topics include use of equipment, software and techniques to take, edit and manipulate digital images.

Graphic Design Fundamentals 30102

Grade 9-12 Elective Semester

Graphic Design Fundamentals provides a basic understanding of the graphic design process. Topics include analyzing the design elements and principles, exploring industry tools, software and equipment and learning composition techniques to develop a quality product. Students will design a variety of graphics for use in the school and community.

Video Production 30150

Grade 10-12 Elective Semester

Video Production applies the technical skills learned in Audio Video Production Fundamentals by allowing students to orchestrate projects from setting the objectives to the post-production evaluation. The subject of the presentation may be determined in a number of ways, but must address an authentic need. The complexity of the presentation is not the focus of this course but the experience of the entire process is, including planning the presentation, setting up the studio (if applies), acting as the videographer, and editor to make it fluid and seamless.

Project Management and Resource Scheduling 21205

Grade 12 Elective

Project Management courses provide students with the information and skills necessary for success in managing projects and operating logistical ventures in technology, business, and industry. This course covers scheduling of resources (including personnel, budget, timelines, and equipment), utilization of Gantt charts, economic principles within the workplace, and risk management. Other possible topics include developing a business plan, finance, business law, marketing and promotion strategies, insurance employee/employer relations, problem-solving and decision-making, and building leadership skills. These courses may also incorporate a survey of the careers within technology and engineering industries.

College Agreement: Washburn University

A student completing this pathway and attending Washburn University will receive a scholarship for MM100 Mass Media (3 credits hours).

For more information please visit with the high school counselor.